Support for media companies and editorial teams that need to reposition themselves: falling revenues, new channels, small teams. It starts with a sober assessment of organisation, workflows, channels and revenue sources. This leads to a target model and a roadmap that fit the house rather than a textbook.
Implementation covers reorganising the newsroom with a desk and production model, a digital-first and channel strategy for online, newsletters and podcasts, and sustainable business models based on subscriptions, membership and funding. In acquisitions and mergers of media titles, an editorial due diligence provides an independent assessment of title, brand, reach and team. On request, Beni Gafner leads the transformation on an interim basis.
Format: assessment · target model and roadmap · implementation and change support · interim leadership
Suitable for: publishers · local and regional media · specialist media · foundations and investors in the media sector
Mandate: project or interim mandate; scope and fee on request